MarketShare Partners

March 11 2009

LA-based marketing sciences firm MarketShare Partners (MSP) has appointed former Procter & Gamble marketing leader Jim Stengel to its Board of Advisors. Stengel joined P&G in 1983 in a branding role, and worked his way up to the position of Global Marketing Officer; a role he held for seven years before leaving last summer. During his time with the firm, Stengel was credited with reinvigorating P&G's marketing function and strengthening its capability as one of the world's leading brand builders through a focus on deep consumer understanding. He is currently President of his own think tank and consultancy, Jim Stengel, LLC. He has also served as Chairman of the Association of National Advertisers. As a member of MSP’s Board of Advisors, Stengel will provide strategic counsel to the company’s leadership team. He joins seven other prominent marketing and media figures on the Board. ‘MarketShare Partners is honored to have a man of Jim’s distinction join our Board of Advisors,’ said Co-CEO and founder Wes Nichols. ‘His depth of experience and acute interest in improving how marketing is measured will be a tremendous asset to the company as we continue our expansion.’ Founded in 2005, MSP has developed a suite of software solutions which combine advanced analytics and statistical modeling, to help companies improve the effectiveness of their sales and marketing strategies. Last month, it received funding from Elevation Partners, whose MD and co-founder is Bono, lead singer of the rock band U2. Web site: www.marketsharepartners.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails