London-based Opinionpanel has appointed Peter Overy as Research Director.
Overy was previously Head of Planning at recruitment advertising agency TMP, where he helped education clients develop student and graduate recruitment campaigns. He began his career in the statistics department of AGB (now TNS), and then worked in the advertising and media research teams at LWT, JWT and BBC magazines.
While at the BBC, he chaired the PPA’s consumer research committee, which developed the Quality of Reading survey for the media industry. Overy has a BA (Hons) in Economics.
OpinionPanel Research runs syndicated and ad hoc research projects for universities, brands, agencies, recruiters and advertisers. Last year, the firm launched ‘The Future Panel’ for clients looking to conduct research with young people and prospective higher education (HE) students.
London-based Opinionpanel has appointed Peter Overy as Research Director.