Affinity Research

May 5 2009

In the US, marketing and media research company Affinity has hired John Bremer for the new position of Chief Research Officer. Bremer joins from Harris Interactive where as VP, Global Representativeness, he was responsible for developing the firm’s propensity score weighting technique. He also has extensive experience in international research, product and concept innovation, creation and maintenance of survey methodologies, sampling and weighting techniques, and data fusion, as well as survey design and implementation. He holds an MS in Statistics from the University of Chicago, and an MBA from the University of Chicago Booth School of Business. Bremer has been active in professional and industry organizations as a member of the American Statistical Association, the American Marketing Association and the Advertising Research Foundation Quality Metrics Committee. He previously served as a member of the special committee sponsored by the National Science Foundation examining post-election balloting issues. MD Tom Robinson commented on the appointment: ‘John is one of the best and brightest in our industry, adept and experienced in all statistical methodologies. As we step forward with a greater presence in the utilization of measurement methods online, his unique specialization on the cutting edge of surveying, analyzing and projecting online populations will help lead our growth and development as a company.’ Affinity Research specializes in print measurement and accountability tracking and hosts advisory services tailored to the needs of advertisers, agencies and the financial investment community. Web site: www.affinityresearch.net . Printer-friendly version of this article. Email this article to a friend. Register for News emails