Millward Brown Optimor

May 6 2009

New York-headquartered Millward Brown Optimor – the group’s consulting unit dedicated to brand strategy and marketing investment – has appointed Nick Cooper as Senior Vice President, responsible for leading the practice in the UK and Europe. Cooper joins with 20 years’ experience in corporate strategy and business planning, distribution strategies, market sizing and brand positioning. Most recently, he ran his own consultancy where he worked internationally for clients in the airline, telecoms, retail and drinks industry. Before this, he was MD of The Added Value Company’s London office and held brand management positions with British Airways and Unilever. He has a BA and MA in History from Cambridge University. EVP Joanna Seddon, who heads Millward Brown Optimor globally comments: ‘The experience that Nick has gained working with some of the biggest brands in the world means that he will be a huge asset to our European team and to the clients that we work with.’ Millward Brown, which is part of WPP’s insight consultancy Kantar, has more than 75 offices in 48 countries. Web site: www.millwardbrown.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails