Should I specialize in a particular vertical sector within MR, and if so, when in my career?
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Q.		Many research and analysis positions specify a particular vertical sector, the most obvious perhaps being pharmaceutical, financial, advertising / media and IT. However, there always also seem to be a number of more general opportunities around. At what point in my career should I specialize in one of these sectors, and should I worry if I don't want to?
A.		Karen Morgan says: There is also the danger of being too specialized and being pigeon holed. Again, keeping up to speed with growing industries is key. Exposure to a few key industries is best; this gives you more opportunity to move around within several industries. I’ve seen many people become pigeon holed, particularly within the automotive industry. It can also be challenging transitioning out of financial services and technology. Having a background in CPG is the most transferable; with the strong focus on the consumer, most industries are interested in candidates with what they consider “classic” consumer marketing experience. In the current climate, pharmaceutical industry experience is highly marketable. If you are on the supplier side, I would advise working with clients in a number of industries and having a particular focus in a couple of verticals, preferably CPG, healthcare and more recently, financial services. Phil Reeve says: You can be a generalist as long as you develop good research skills. If you find an area you like to conduct research in then focus on that industry or vertical. You should start to find an area to specialize in at 5+ years experience. But remember you don’t have to just do that one area forever.