| |
Nielsen Re-aligns Consumer Research Group
Nielsen has re-organised its consumer research group into a global practice, and appointed practice expert teams across its five geographic regions.
The firm says the re-organisation will provide clients with greater specialization in the fields of shopper insights, brand health, pricing, customer satisfaction and loyalty, and segmentation.
To provide further specialisation, Nielsen has appointed a number of 'Practice Experts' within its consumer research group, in order to offer a focus on the financial services, telecoms and CPG (consumer packaged goods) sectors.
These include:
| Shopper |
Marek Klajda
Simon Christofi
Akash Pal
Dafne Glustein
Adam Murphy
|
*DeltaQual |
Sanjib Chowdhury
Anjali Puri
Achala Srivatsa
|
|
| Pricing |
Andy Cestaro
Sagar Phadke
José Antonio Pérez
Jozy Acosta
|
Segmentation |
Daniel Jenkinson
Rajesh Nair
|
|
| Brand Health |
Haris Vassiliades
Sujata Mehta
Valeria Bach
Anchal Chhabra
|
Finance |
Bruce Paul |
|
| Cust Sat and Loyalty |
Claudia Gapp
Roosevelt D'Souza
Raeka Delong
José Antonio Pérez
|
Telecoms |
Hanis Harun |
*DeltaQual - the gap between what consumers say they feel about a brand, and how they actually behave when they make a purchase decision
In a statement, Nielsen said: 'Working within a product frame using a variety of data sources and utilising knowledge from markets with similar characteristics, Nielsen's Practice Experts will partner with Nielsen Industry experts to provide solutions to client business issues with clear action plans to support successful in market implementation.'
Web site: www.nielsen.com .
|
