Daily Research News Online no. 10069 - Nielsen Re-aligns Consumer Research Group

Nielsen Re-aligns Consumer Research Group

June 5 2009

Nielsen has re-organised its consumer research group into a global practice, and appointed practice expert teams across its five geographic regions.

The firm says the re-organisation will provide clients with greater specialization in the fields of shopper insights, brand health, pricing, customer satisfaction and loyalty, and segmentation.

To provide further specialisation, Nielsen has appointed a number of 'Practice Experts' within its consumer research group, in order to offer a focus on the financial services, telecoms and CPG (consumer packaged goods) sectors.

These include:

Shopper	Marek Klajda Simon Christofi Akash Pal Dafne Glustein Adam Murphy	*DeltaQual	Sanjib Chowdhury Anjali Puri Achala Srivatsa

Pricing	Andy Cestaro Sagar Phadke José Antonio Pérez Jozy Acosta	Segmentation	Daniel Jenkinson Rajesh Nair

Brand Health	Haris Vassiliades Sujata Mehta Valeria Bach Anchal Chhabra	Finance	Bruce Paul

Cust Sat and Loyalty	Claudia Gapp Roosevelt D'Souza Raeka Delong José Antonio Pérez	Telecoms	Hanis Harun

*DeltaQual - the gap between what consumers say they feel about a brand, and how they actually behave when they make a purchase decision

In a statement, Nielsen said: 'Working within a product frame using a variety of data sources and utilising knowledge from markets with similar characteristics, Nielsen's Practice Experts will partner with Nielsen Industry experts to provide solutions to client business issues with clear action plans to support successful in market implementation.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.