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x+1 Secures $2m in Venture Capital
US-based behavioral marketing firm x+1 has secured $2m in a second round of funding, adding to the $16m it raised last year in a deal led by Advanced Technology Ventures.
New York-based x+1 was founded in 1999 to develop statistical modeling technology to control traditional direct marketing techniques online.
Last year, the company brought in senior leaders from Aegis-owned Marketing Management Analytics (MMA), including CEO John Nardone, VP of Analytics Paul Davis, and in August, Trey Jackson as Director of Technology, Todd Lipton as Director of Analytics, and Mark Williams as Director of Database Engineering.
Web site: www.xplusone.com .
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