MFA Rolls Out In-Store Traffic Tools

In the US, Market Fusion Analytics (MFA) has introduced a suite of solutions that quantifies the impact of a variety of factors on in-store traffic.

New York-based MFA provides clients with growth strategies by using advanced quantitative analysis and statistical techniques combined with business consultancy.

Its new Traffic Growth Drivers (TGD) suite of tools is based on the firm's ability to analyze both store-level factors - such as customer satisfaction/loyalty, employee counts and store attributes - and market-level factors, including marketing, macroeconomics and competition.

The tools have been developed to quantify the impact of specific products, events or operational factors at a granular level, and understand the impact on the total store - across both consumer segments and trip types.

'Retailers and service providers are increasingly interested in insights into what specifically drives customers to their stores as traffic is a better indication of brand health than sales,' explained founder and President Gloria Rosenberg.

The company, which recently expanded its Latin American presence with the opening of offices in Mexico City, Buenos Aires and San Paulo, is online at www.marketfusionanalytics.com .