MFA Opens Latin American Offices

US-based Market Fusion Analytics (MFA) - which develops client growth strategies based on the analysis and modeling of behavioral data - has expanded its Latin American presence with the opening of offices in Mexico City, Buenos Aires and San Paulo.

MFA has been in business for more than ten years, supporting clients in packaged goods, retail, restaurant, automotive, electronics and other industries. The firm provides clients with growth strategies by using quantitative analysis and statistical techniques such as consumer segmentation and market structure analytics.

Its new operations have been opened to meet increased client demand in Latin America, where it already conducts survey work.

MFA's Latin American team is led by founder and President Gloria Rosenberg and Senior Vice President Ernesto Cabrera, who manages the firm's Latin American operations and directs pricing and marketing mix projects for multinational companies. The team includes five modelers and nine research analysts from the region.

'MFA's Marketing Mix Modeling studies prove that it is possible to utilize syndicated sales data in Mexico, Argentina, and Brazil to obtain high quality analytical results for our Latin American clients,' stated Cabrera. 'Our team's regional experience and creative approach have enabled us to overcome the lack of granularity in Nielsen's existing sales data, lack of standard audit measures, and low market coverage.'

Rosenberg said that her firm is committed to utilising the experience it has gained in the US and rolling it out in Latin America through the application of analytical tools and the training of local teams.

NYC-headquartered MFA is online at www.marketfusionanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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