BDRC Launches Hospitality Venue Measure

London-based market research agency BDRC has launched a suite of services for measuring the performance of venues used for corporate hospitality events.

Its new 'VIP Verdict' solution measures the ability of individual venues to handle sales enquiries and thereby drive sales conversion. It also benchmarks service levels against competitors, and determines which customers and non-paying guests could provide the most future value.

Additionally, the service analyses how the market is changing and determines how to adapt offers to meet the needs of hospitality buyers.

Matt Costin, Director, Hotels & Hospitality says: 'This latest suite of research tools will enable venues to maximise opportunities within this sector through an in depth understanding of evolving customer needs, and how best to exceed expectations.'

VIP Verdict complements BDRC's existing hospitality industry solutions, which include:

• 'Hotel Guest Surveys' - offering depth and analysis of brand performance and market dynamics in the hospitality market
• 'Meetings and Market Surveys' - providing detailed analysis of the market and brand performance
• 'Meetings Benchmark Tracker' - determining how well sales teams handle initial enquiries
• Venue Verdict - offering real-time customer feedback and competitor hotel benchmarking
• GuestRate - integrating guest feedback, inspections, rate benchmarking and sales performance data.

Web site: www.bdrc.co.uk .