Merlinco Launch Promises MORE Use of Data

In London, survey software firm Merlinco has launched 'MORE', an online tool for analyzing and distributing market research survey findings.

The MORE exploration package (MERLIN Online Reporting Engine) has been developed to analyse and interrogate marketing research databases and survey findings. It can be set up to run on survey data from any source, and can be used to produce tables or charts on screen, or download tables into Excel.

'Valuable research data often gets stuck in the hands of a few specialists,' explains Commercial Director Peter Jackling. 'MORE enables people to have easier access to this insight, enabling better decisions.'

Web site: www.merlinco.co.uk .