Position² Launches Social Media Analytics Tool

US-based search and social media marketing firm Position² has launched 'Brand Monitor' - a platform that enables companies to listen to, discover, and engage with social media conversations in real time.

Position² was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai.

Its new tool has been developed to enable companies to track and monitor conversations across millions of blogs, micro-blogs like Twitter, social media, forums, news, video and photo sharing sites.

The solution uses a custom indexing engine that stores and processes data from a variety of data sources. This is then classified, tagged, analyzed for sentiment and delivered via a dashboard in real-time.

Along with conversations, meta information on coverage like post sentiment, influencer scores, author profiles and past conversations are embedded within each search result.

'Brand Monitor is designed to be a 'daily use software tool' that marketing teams, sales teams, R&D teams and most importantly, customer service teams can use to track their brands online,' explains CEO Rajiv Parikh. 'It is a discovery and engagement engine that companies can utilize to track and measure their social media presence, as well as their competitors.'

Web site: www.position2.com .