Daily Research News Online

The global MR industry's daily paper since 2000

Position² Launches Social Media Analytics Tool

July 22 2010

US-based search and social media marketing firm Position≤ has launched 'Brand Monitor' - a platform that enables companies to listen to, discover, and engage with social media conversations in real time.

Rajiv ParikhPosition≤ was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai.

Its new tool has been developed to enable companies to track and monitor conversations across millions of blogs, micro-blogs like Twitter, social media, forums, news, video and photo sharing sites.

The solution uses a custom indexing engine that stores and processes data from a variety of data sources. This is then classified, tagged, analyzed for sentiment and delivered via a dashboard in real-time.

Along with conversations, meta information on coverage like post sentiment, influencer scores, author profiles and past conversations are embedded within each search result.

'Brand Monitor is designed to be a 'daily use software tool' that marketing teams, sales teams, R&D teams and most importantly, customer service teams can use to track their brands online,' explains CEO Rajiv Parikh. 'It is a discovery and engagement engine that companies can utilize to track and measure their social media presence, as well as their competitors.'

Web site: www.position2.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online