Pike Unveils Green IT Advisory Service

In the US, clean technology market specialist Pike Research has launched a subscription-based tool that provides market intelligence and insights for companies seeking to improve the energy efficiency of their IT operations.

Pike Research was founded last year by former ABI Research leader Clint Wheelock, to provide market research and industry analysis for the global clean technology markets.

His firm's new 'Green IT Advisory Service' analyzes opportunities for greener data centers, telecoms networks and electronics products, as well as emerging markets for IT in energy management and smart grid systems. It also provides quantification of the energy efficiency benefits of telecommuting, videoconferencing and cloud computing.

As part of the qual and quant-driven service, the company's industry analysts offer market insights covering specific technology and business sectors. Research reports include an in-depth examination of business models, technology issues, policy and regulatory factors, the competitive landscape, and market sizing, segmentation and forecasting.

'The global IT industry faces a unique opportunity to reduce its own energy costs and carbon footprint, in addition to having a substantial impact on the energy efficiency of other industries,' says Wheelock. 'Energy has often been an afterthought in IT circles, however, it is fast becoming a key priority as well as a significant business opportunity.'

Web site: www.pikeresearch.com .