Voxco and MARSC Link for Panel Partnership

Canadian-based research software firm Voxco has partnered with UK sampling and panel management specialist MARSC to provide clients with a fully integrated online panel management solution.

Voxco develops applications for collecting and processing data for marketing and social researchers. In addition to its headquarters in Canada, the firm has a presence in the US, France, Germany, the UK, and Australia.

Surrey-based MARSC provides panel management solutions for consumer research and specific topics, as well as sampling tools which can be used for management of customer satisfaction studies.

Through the partnership, the pair will combine MARSC's panel management solutions with Voxco's data collection software, to offer a fully integrated solution for managing online panels.

'Voxco has always recognised the MARSC technology as one of the most powerful sampling solutions in the industry,' states Voxco CEO, Raymond Cyr. 'Our companies have already deployed the MARSC panel software and Voxco multichannel data collection platform successfully.'

MARSC MC Nicky Forsyth (pictured) adds that the partnership will benefit both firms and their clients.

Web sites: www.voxco.com and www.marsc.com .