Audience Data Specialist Bags $4.4m

In the US, Proximic - a provider of contextual and audience interest data services for use in ad targeting - has secured $4.4m in growth funding.

Palo Alto, CA-based Proximic, which has additional offices in Beijing, China and Munich, Germany, offers online advertisers data about online ad inventory through its suite of web services. These enable its clients to target ads precisely against page-level context or user interest.

The firm's funding, which has been led by Wellington Partners with investments from existing investors such as Holtzbrinck Group, will be used to accelerate product development, sales, and marketing activities.

'With Proximic's unique contextual matching technologies we've successfully set the company apart from other offerings by delivering valuable and actionable data on digital media,' states CEO Philipp Pieper. 'This funding represents an important milestone, and will help us drive further development of our unique ad solutions and accelerate our growth.'

Web site: www.proximic.com .