Gleanster Gets Second Round of Funding

In the US, technology benchmarking firm Gleanster has secured a second round of funding, which will be used to scale its operations, make several strategic hires, and carry out various marketing and brand-building activities.

Evanston, Illinois-based Gleanster was launched by former Aberdeen Group VP Jeff Zabin in November. The firm combines survey responses from a panel of tens of thousands of senior industry practitioners with input from its own team of research analysts to benchmark practices in technology-enabled business initiatives.

The latest funding - of undisclosed amount - has been led by early investor, Chicago-based private equity firm Synetro Group, which Zabin says has provided 'truly invaluable' guidance to help lay the foundation for his firm's future growth.

It follows a beta testing period in Q4 2010 in which thousands of registered users participated.

'The beta test helped us refine the features and functionality of our web site and gain a deeper understanding of how our community members wish to interact with our unique brand of benchmark research,' states Zabin. 'We'll continue to collect user feedback even as we build out the content library and begin execution of the full pilot launch.'

Web site: www.gleanster.com .