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More New Partners for Cint
Panel and sample specialist Cint has announced two new partnerships centred around its newly acquired DIY mobile relationship marketing platform, Thumbspeak.
Zokem, a company which specializes in on-device metering for market research, aims to use Thumbspeak's social media services to attract more smartphone owners to its Mobile Life smartphone panels, which produce regular data about the usage of apps, web, media, games and mobile commerce. In return, Cint will gain access to Zokem's app usage monitoring.
Oscar Carlsson, Head of Business Development at Cint, comments: 'Partnering with Zokem offers
an extra dimension to bringing insights from the mobile audience. With Thumbspeak's broad
reach and access to survey data and Zokem's mobile analytics we can give our clients both
the tools and insights to understand the fast growing mobile market.'
Boston-based Locately, who specialize in GPS functionality, will partner with Cint to collect footfall information and allow the company's clients to serve respondents with location based survey questions.
These new collaborations come in the wake of Cint's expansion of its Irish panel through strategic additions and two other partnerships in the last month.
Headquartered in Stockholm, Sweden, Cint has offices in major cities across Europe, North America and Asia-Pacific. Web sites are at: www.cint.com, www.zokem.com and www.locately.com .
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