OnePoint Debuts App Feedback Solution

Mobile research technology firm OnePoint has introduced a new interface that embeds feedback tools into existing mobile apps, without the need for rewrites or programming.

OnePoint develops software for creating mobile surveys with multimedia content, and for the recruitment and profiling of mobile communities and panels.

Its new 'OnePoint App Interface' smart mobile research solution delivers surveys that are automatically activated based on location. It also features video, photo and voice capture for more in-depth respondent experience, as well as barcode scanning and QR code functionality.

The firm says this launch creates a cost-effective way for brand owners to get insights from both new and established app users.

'Mobile interaction and engagement has been growing in popularity, and now, companies can build on this momentum without traditional programming, while reaping the benefits of superior completion rates, rapid response times, and in-location-in-the-moment feedback from even their hardest to reach customers,' states Jim Schwab, SVP of Business Development, North America.

Web site: www.onepointsurveys.com .