Synovate Names Financial Head for China

Financial services specialist Steve Laue has joined Synovate as Managing Director of Banking, Finance & Insurance Research in Greater China - a region comprising China, Hong Kong and Taiwan.

Laue served most recently as Director, Financial Services for Nielsen in Hong Kong. Prior to this, he held a number of client side roles: he was VP, Asia Pacific at MasterCard; CEO of Cuscal; Head of Strategic Alliances at Commonwealth Bank of Australia; Head of Global Cards at HSBC; and VP Thailand and Korea for American Express. During his career, he also spent five years as MD Asia Pacific at Thorn EMI Electronics.

Eliza Wong, CEO of Synovate Greater China, comments: 'With more than 30 years of experience in the financial services sector and a vast network in the industry, I am confident that Steve will bring best in class services and insights to our valued financial clients. Also, to provide a closer connection with many of our current key financial clients, he will be based in Hong Kong while overseeing development of business opportunities in China and Taiwan.'

Web site: www.synovate.com .