Site Intelligence Raises $7m in Equity Funding

Online customer behaviour specialist Site Intelligence has raised $7m in funding, which it will use to support plans for global expansion.

UK-based Site Intelligence provides clients with an integrated view of customer behaviour from multiple channels and devices, including web, mobile, call center, catalog and in-store activities. The firm uses an industry-standard database which records individual rather than aggregated activity, as well as a suite of data mining tools and dashboards which show customer journeys and behaviour by segment, or at an individual level.

Last November, the firm received an undisclosed amount of equity funding from Oxford Capital Partners, while appointing Peter Ryan (pictured) as CEO. The latest investment has been led by Nauta Capital, with support from Oxford Capital Partners and existing shareholders.

Funds will be used to increase the company's sales and marketing capabilities, reinforce its development and consulting teams, and enhance its customer support services. They will also enable the firm to expand into North American and other European markets, while increasing its focus on the firm's operations in the UK and Asia Pacific.

As part of the deal, Charles Ferrer and Al Sisto from Nauta Capital and Colin Watts from Oxford Capital Partners all join the Site Intelligence Board.

'Business Intelligence platforms play a crucial role in linking vast collections of data required to create a better understanding of the customer,' states Ferrer. 'Site Intelligence's ability to provide information linking the online to the offline world is unique and our investment will further their capabilities in this fast emerging market segment.'

Web site: www.site-intelligence.com .