EasyInsites Provides Access to Parent Opinion via New Panel

UK-based custom panel solutions specialist EasyInsites has launched 'The Parent's Panel' for financial services client The Children's Mutual, The new community also provides other researchers with access to parent opinion through the Cint Panel Exchange (CPX).

EasyInsites, which was founded in 2009 by former Research Now directors Charles Pearson and Jo Winning, develops custom panel solutions using technology from Swedish software company Cint AB.

Client, The Children's Mutual, has more than 900,000 child trust fund accounts and a customer database which has been used as the source for the new profiled panel.

Through the panel, around 5,000 parents will provide regular feedback to The Children's Mutual by participating in a range of quant and qual online research projects fielded by EasyInsites.

'The Parent's Panel' will also be available to other researchers through the CPX, through which researchers and sample buyers will be able to access sample only through Cint; or sample, research design and analysis through EasyInsites.

Since the panel is profiled for more than just the financial services sector, EasyInsites says its members will be more broadly useful for research across a wide variety of sectors and categories.

Winning comments: 'This investment provides The Children's Mutual with an excellent opportunity to directly engage with and understand their current customers within an effective and engaging environment. Our client also recognises that its customers are sought after in the research marketplace, and wants to provide them with the opportunity to give feedback on a variety of products and services to the varied companies interested in their opinion.'

Web sites: www.EasyInsites.com , www.cint.com and www.thechildrensmutual.co.uk .