Currie Fills MB's Fifth Global Branding Post

Millward Brown has moved Patty Currie into the role of Global Brand Director for Tracking, based in the firm's Lisle, Illinois office. This is the last appointment in the series of five new senior branding roles announced in January.

Millward Brown announced it was recruiting for the new positions in order to drive growth and meet clients' evolving needs. The first four are: Rob Hernandez for Firefly, Millward Brown's qualitative practice; John Svendsen for Media; Duncan Southgate for Digital; and Daren Poole for Link.

Currie joined Millward Brown five years ago to drive the re-launch of its tracking offer, and has since served as SVP in the North American Market Development, Client Service and Solutions teams.

She has more than 28 years' experience in the research industry, and was previously SVP at TNS and SVP, BrandVision: Advertising and Brand Tracking at Synovate.

Sue Elms, EVP Head of Global Brands, comments: 'Patty's experience designing and implementing large-scale global programs for top clients makes her ideally suited for this role. She will be joining the global brand directors in their joint quest to advance our company's growth into the future, by ensuring our services are relevant, inspiring and make a genuine impact on our client business decisions.'

Web site: www.millwardbrown.com .