Ipsos ASI Launches Digital Practice in New York

Ad research specialist Ipsos ASI has launched a New York-based global practice to help marketers and advertisers better understand the future of digital advertising. The new 'Ipsos ASI Digital' division will be led by former Ipsos Open Thinking Exchange SVP Jim Forrest.

The office will be staffed by a dedicated team who will focus on developing measurement tools and will offer consultancy on effective brand communication. Clients will also be able to tap into collective knowledge available across the group.

The practice will offer a variety of services such as qualitative social spaces, social media listening tools, non-linear automated surveys, and passive measurement technologies, alongside traditional survey techniques.

The team will also make use of the recently launched digital tracking system Brand Graph Digital, which conducts in-market checks of TV ads prior to airing.

Forrest served previously as SVP - Digital Space with the Ipsos Open Thinking Exchange, the group's global innovation center. Before this, he held senior roles at Synovate and Strategy Research.

Ipsos ASI CEO Alex Gronberger praises Forrest's leadership and focus on innovation, and comments: 'The digital age is rapidly transforming the consumer experience and will continue to challenge the way advertisers and marketers measure the impact of advertising and brand communications. To help clients better understand that challenge, we created Ipsos ASI Digital, to help advertisers drive success in a rapidly evolving new world of brand and advertising development.'

Web site: www.ipsos.com .