Kinesis Introduces Multi-Mode MROC Solution

US-based survey and panel management software firm Kinesis Survey Technologies has introduced a multi-mode market research online community (MROC) service that operates on both mobile and web devices.

Headquartered in Austin, TX, with European presence in London, Kinesis develops survey and panel management software for all modes of interviewing, including web and mobile platforms.

Earlier this year, the company added a new 'Diary Campaign' feature to its panel management solution, to enable users to track panelist participation metrics.

The firm's new 'Kinesis Community' portal offers support to both web and mobile respondents through all phases of their participation in research projects - from panel registration and survey completion, to incentive redemption.

Unlike app-based solutions, Kinesis Community is a browser-based service which is compatible with all types of mobile devices.

President Leslie Townsend says that the platform has been developed in response to the industry's issue of 'respondent burnout' as well as to the dwindling panelist pool.

'Kinesis provides researchers with a full suite of multimode solutions to offer respondents extensive device flexibility, thereby helping to reduce device bias issues,' she adds.

Web site: www.kinesissurvey.com .