Transatlantic First for Rentrak AMI Division

US-based multi-screen specialist Rentrak has signed its first European client for video-on-demand measurement, Spanish digital television operator Digital+. The firm's burgeoning Advanced Media and Information (AMI) division signed the data tracking agreement last week.

The service, OnDemand Essentials, is a multi-screen measurement system that analyzes on-demand content performance and provides a database currency across multiple delivery channels including TV, Internet and mobile platforms. Portland, OR-based Rentrak says the international expansion of its AMI services will complement its existing international box office measurement business.

Digital+ is the audiovisual holding company of Spanish and Portuguese-language media group PRISA, the publisher of El Pais. Based in Madrid and wirth a presence in 22 countries, the Group was the first company to introduce interactive systems, including digital television and VOD in the country.

Cathy Hetzel, Corporate President and President of the AMI division, comments: 'Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain... We look forward to providing the census-level measurement that will allow Digital+ and other operators in Spain to fully monetize their expanding digital footprint.'

Web site: www.rentrak.com .