SPA Future Thinking Boosts Senior Team

In the UK, full service agency SPA Future Thinking has made five top level appointments, including Kimberly-Clark's Shelley Watson as Research Director, plus heads of business development, field operations, HR and finance.

The agency was formed by a merger in 2010 between SPA and Future Thinking (formerly The Oxford Research Agency). Since then, it has acquired full-service media and technology specialist Essential Research, as well as the Munro Group, which is the parent of research agencies FDS International, Maven Research, M-Lab, and 3000ft Strategic Insight.

For the past four years, Watson (pictured) has worked as Shopper Insight Manager at consumer goods giant Kimberly-Clark, prior to which she held senior roles at Nutricia, Ceuta Healthcare, Peter Black Healthcare and Scholl Consumer Products. In her new role, she will work alongside the firm's Shopper Research Director Jamie Rayner.

Will Ullstein joins as Group Business Development Director after spending five years as Director of Innovation at Munro Global. Before this, he worked at FDS International. In his new position, he is responsible for leading the company's business development across all areas and seeking out new areas for growth.

The agency has also enlarged its operational team with the appointments of Michaela Williams, Sheena McLullich and David Griffith.

Williams joins as Head of Field Operations, overseeing all data gathering methods and processing functions across the company. She has more than eighteen years' experience working in the market research industry, primarily in senior operational roles at GfK and Kantar Health.

McLullich, who has been appointed 'Director of People', previously held senior level HR roles for a number of SME organisations across a wide range of industry sectors. She joins from online publishing firm Complinet, where she was Group HR Director.

Griffith joins as CFO and is appointed to the holding board. He has more than 20 years' senior financial experience and commercial experience gained at organisations including Conder Environmental plc, Astucia (UK) Limited and Wick Hill Group.

SPA Future Thinking CEO Jon Priest comments: 'Shelley, Will, Michaela, Sheena and David each bring invaluable experience complemented by comprehensive business and management skills, to their respective roles. Most importantly, their credentials enable us to provide an experienced and knowledgeable offer to clients from the top down.'

Web site: www.spafuturethinking.com .