Walton to Retire from Cello's TVE

Paul Walton, the co-founder and CEO of Cello-owned brand development consultancy The Value Engineers (TVE), is to retire at the end of the year.

Walton set up Buckinghamshire-based TVE in 1986 with Development Director Graham Harding, after a career in advertising with French Gold Abbott, Young & Rubicam, and The Creative Business. They sold the firm to Cello in 2005 for £7.15m, and Walton joined the Board in 2010 when he took up the post of Group Strategy Director.

Following his retirement, Walton will continue to advise Cello on a part-time basis, while working with the Cello Academy, which offers staff courses in leadership and business development, as well as MasterClasses in 'commercial excellence', business consulting and negotiation skills.

Mark Scott, CEO of Cello, comments: 'The Board and senior management team of Cello thank Paul for his great contribution to the success of the company. He has helped transform the group into a vibrant community of motivated professionals, and has been a great source of inspiration to many of us. We look forward to his continued engagement with the future of the company.'

Web sites: www.thevalueengineers.com and www.cellogroup.com .