MDC Acquires Ad Targeting Platform Dotbox

Marcoms network MDC Partners has acquired a majority stake in New York-based social media commerce platform Dotbox, which uses its proprietary 4CsX platform to combine traditional ecommerce with social media and ad personalization tools. Terms of the deal were not disclosed.

Dotbox helps clients in fashion, luxury and mass retail sectors to connect their social marketing activities with their online and off-line sales performance. MDC says the acquisition will help create a full-service e-commerce solution within its network, combining creative and branding services with technology and insight into the transformation of consumer behavior.

Zo Bjorgvinsson, CMO and co-founder of Dotbox, says MDC is 'a perfect strategic and cultural fit' for his firm, adding: 'we now have the momentum and appropriate firepower behind us to bring industrial strength to our digital capabilities and solutions.'

Last month, MDC Partners' companyTEAM Enterprises opened a shopper insights division called TEAM TransActive, with the aim of 'connecting brands and consumers' wherever they shop.

Web sites: www.mdccorp.com and www.dotbox.com .