Survey Analytics Debuts LifeMetrix Mobile Insights Tool

US-based research software company Survey Analytics has launched a new product called LifeMetrix to provide clients with insight into consumers' mobile lives.

LifeMetrix collects real-time data from panelists' mobile devices. To date, the service has been used in a number of scenarios - for example, to analyze the installation and usage of competitive shopping apps; to collect data about consumers' usage of battery memory, 3G and Wifi; and to measure the travel patterns of consumers while they are on vacation.

Vivek Bhaskaran (pictured), founder and CEO of Survey Analytics, comments: 'LifeMetrix provides a wealth of useful data about the mobile lives of consumers. With the launch, we are bringing the power of passive mobile data to businesses of all sizes.'

Survey Analytics offers crowdsourcing, panel management and polling, and is online at www.surveyanalytics.com . The new service is detailed at www.lifemetrix.com .