iKen Raises Funds for Personalisation Tools

iKen Solutions - the developer of a consumer analytics system called Mooga - has received an undisclosed amount of investment funding from the India Innovation Fund (IIF).

Mumbai-based iKen Solutions is an IIT research spin-off, and its Mooga flagship product uses artificial intelligence techniques to offer personalisation solutions based on consumers' tastes or behaviours. These include recommendations, intelligent campaign churn management, predictive analytics and transaction monitoring.

As part of its latest funding, Sharad Sharma, the former CEO of Yahoo! R&D India and Ashwin Raguramn, the VP of IIF, will join the Board of iKen Solutions.

Siddharth Goel (pictured), CEO of iKen Solutions, comments: 'The investment from IIF will help us scale our execution capability and at the same time help leverage collaborative linkages and access markets.'

Web site: www.ikensolutions.com .