Quantcast Snaps Up Ad Data Firm MakeGood Software

Internet ratings firm Quantcast has acquired MakeGood Software, which specializes in the reconciliation and reporting of data from digital ad campaigns. Terms of the deal were not disclosed.

Founded in 2009, Seattle-based MakeGood develops tools which provide a 'single view' of ad campaign data, to help advertisers understand and attribute campaign success.

The buy will help Quantcast bolster its expertise in ad campaign reporting, engineering and user interface development. As part of the deal, the MakeGood team will be relocating to San Francisco, where they will work alongside the Quantcast team.

Quantcast founder and CEO Konrad Feldman comments: 'I'm delighted to welcome MakeGood CEO Jeff Coon (pictured) and his colleagues to the Quantcast team. MakeGood will help us expand our capabilities and deliver exceptional advertising solutions that are easy to use to all of our customers.'

Web sites: www.quantcast.com and www.makegood.co .