New Partner for Web Analytics Demystified

US consultancy Web Analytics Demystified has appointed former Omniture exec Josh West as a Partner, to manage the firm's tag management, core technology, and custom development practice.

Founded in 2007 by former JupiterResearch analyst Eric T. Peterson, the company provides web analytics consulting and guidance, and recently partnered with Adobe and Google, complimenting its existing agreement to sell Webtrends Streams.

West joins from Salesforce.com, where he was involved in all aspects of front-end development for corporate marketing web sites, and responsible for all technical strategy and implementation of web analytics and testing on the firm's marketing web properties. Prior to this, he served as Implementation Consultant at Omniture (now part of Adobe).

In his new role, West will serve as a technical specialist on the Adobe and Google platforms.

Senior Partner Adam Greco, who previously worked with West at Omniture, comments: 'Josh was one of the most sought after technical resources in the digital measurement space in the past year and we're delighted to have him join our team. His skills as a programmer and developer combined with his depth of knowledge of Adobe SiteCatalyst and Google Analytics will allow the firm to greatly expand the technical support we are able to provide directly to clients.'

Web site: www.webanalyticsdemystified.com .