Omniture Specialist Joins Web Analytics Demystified

US consultancy Web Analytics Demystified has appointed Adam Greco as a Senior Partner, to help the firm broaden its range of digital measurement services.

Founded in 2007 by former JupiterResearch analyst Eric T. Peterson, the company provides web analytics consulting and guidance.

Greco joins from Salesforce.com where he served as Senior Director for Web Analytics. Prior to this, he worked for Omniture (now part of Adobe) for more than ten years - latterly as Director of Solutions Architecture responsible for establishing the company's business consulting group.

In his new role, Greco will initially focus on measurement solution audits, implementation overhauls, and developing expert user training courses. He will work alongside Peterson and Senior Partner John Lovett.

'While Web Analytics Demystified is known worldwide for our guidance and executive support for digital measurement and optimization, bringing Adam Greco in extends our range of services in a way we already know our clients will love,' states Peterson. 'Adam is the best known brand in the world for measurement tactics and execution, especially on the incredibly popular Omniture platform, and we expect he will have an immediate impact on our clients' and prospects' success.'

Web site: www.webanalyticsdemystified.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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