Stanley Joins Wiltse at Tween Girl Firm

In the US, Dana Stanley has left his VP Marketing role at Survey Analytics to join former colleague Dean Wiltse at tween girl community FashionPlaytes. As VP of Research, Stanley will lead MR programs including online community Club Z and opinion and motivation tracker FPgirl Market Insights.

Stanley (pictured) brings twenty years' experience of research, including survey software specialist Survey Analytics, and a spell at Greenfield Online when Wiltse was its CEO. Wiltse - who also founded survey tech firm Thumbspeak, took up the role of FashionPlaytes Chairman and CEO a month ago.

FashionPlaytes says Gen Z girls 'have tremendous buying power themselves as well as strong influence over the family spending'. The community has grown from just 30,000 in December 2011 to more than 850,000 today, and gives brands a means of discussing topics from fashion and style to travel, food and media with the girls in their own environment. Says Stanley: 'The Gen Z market has historically been difficult to reach. FPgirl has created a social platform that is COPPA-compliant and parent approved.'

Wiltse says of the new arrival: 'Dana will help FashionPlaytes become a strong partner for brands positioning themselves for success with this elusive tween girl market segment.'

Web site: www.fpgirl.com .