Ipsos Strengthens Strategy Partner Group

In New York, Ipsos has appointed Stephane Goldsand and Jasper Snyder as Vice Presidents in its Strategy Partner Group.

According to Peter Sorgenfrei, Global Head of the Strategy Partner Group, the members of the division 'go beyond the collection and assessment of data', adding value to the research by bringing in other data streams and knowledge.

Snyder joins from social media strategy and analytics firm Converseon, prior to which he held research leadership roles with BuzzBack and Datamonitor.

Goldsand was previously VP, Corporate Market Research & Strategy at Nielsen, where he earlier served as VP and General Manager of Hey! Nielsen. Before this, he spent five years at Capgemini as a Strategy Consultant.

In their new roles, the pair will initially focus on adding value to client relationships with major food and beverage and packaged goods marketers.

They report to Sorgenfrei, who comments: 'Both Stephane and Jasper embody the diversity of the practice and our global client requirements. They have a global perspective, speak multiple languages, and offer a wealth of experience working in advisory and research roles. I'm confident they will help us succeed at every touchpoint with our clients.'

Web site: www.ipsos.com .