Automotive Research Veteran Joins Questus

In the US, marketing solutions firm Questus has hired Peter Sorgenfrei as Director of Research Strategy.

Prior to joining, Sorgenfrei established his own market research and competitive intelligence consultancy to manage corporate strategy projects for automotive, financial services and consumer goods clients. He was previously a Special Advisor at Renault, Equity Research Associate at UBS Investment Bank, Market Research Manager at Toyota and Corporate Strategy Analyst at Daimler Chrysler. He began his career with Nordea, a Scandinavian financial service conglomerate in his native Denmark.

Sorgenfrei holds both a BSc and MSc in Economics from the University of Copenhagen, where he also taught. He is a member of the Society of Automotive Analysts, Society of Automotive Engineers, the Society of Competitive Intelligence Professionals, and the World Future Society.

Questus focuses on customer experiences, behaviour and feedback to help clients develop sales, marketing and web design strategies. Headquartered in San Francisco, with offices in New York and Boston, the company is online at www.questus.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.