eXelate Taps French Consumer Data

Audience targeting specialist eXelate has partnered with Paris-based online targeting specialist SirData, enhancing its platform with the latter's data from six million French consumers.

SirData specializes in the collection, targeting and sale of anonymous data - gathered from research, demographic profiling, behavioural studies, and online data on interests and intent to purchase. The firm's sixty five French shopping segments are now available within the eXelate eXchange platform, along with French consumer marketing and online shopping behavior data.

Damian Garbaccio (pictured), Chief Revenue Officer at eXelate, comments: 'Our partnership opens up opportunities for global advertisers to enhance their relationships with French consumers through more relevant, higher performing advertising. This move continues to enforce our global data leadership position and deepens our audience targeting capabilities in France.'

Web sites: www.exelate.com and www.sirdata-group.com .