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GutCheck Gets Another $4m
In the US, on-demand online community specialist GutCheck has secured an 'unsolicited' $4m in new investment, which it will use to expand its sales, marketing and product development teams.
 Denver, CO-based GutCheck enables users to access qualified targeted respondents using a patent-pending recruitment engine which sorts through a panel of more than five million online research participants. When a qualified match is found, GutCheck initiates online, anonymous, 30-minute one-on-one interviews with consumers, at a 'nominal' cost per chat.
The company was launched in 2010 with a $2m Series A funding round, and last year raised a further $4m in June and $2.5m in December. Its latest funding comes from Icon Venture Partners and existing investors, and will be used to 'triple' staff numbers while adding new sales and product engineering leaders.
CEO Matt Warta (pictured) comments: 'It's been an amazing year for us capped by the addition of this $4m investment. We are forecasting even greater growth in 2014 in order to meet the significant demand coming from our consumer products clients here in the US and abroad.'
Web site: www.gutcheckit.com .
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