GutCheck Raises Another $2.5m

In the US, on-demand online community specialist GutCheck has raised a further $2.5m in venture funding, adding to the $4m in Series B equity financing the firm secured in the summer.

Denver, CO-based GutCheck enables users to access qualified targeted respondents using a patent-pending recruitment engine which sorts through a panel of more than five million online research participants. When a qualified match is found, GutCheck initiates online, anonymous, 30-minute one-on-one interviews with consumers, at a 'nominal' cost per chat.

The business has 22 employees and CEO Matt Warta (pictured) told the Denver Business Journal that the company plans to more than double its staff and expand internationally in 2014. According to Warta, some new hires will be in cities such as Cincinnati and Chicago, while a few will be overseas in places such as Brazil, China and Japan.

GutCheck was launched in 2010 with a $2m Series A funding round, and raised a further $4m in June this year.

Web site: www.gutcheckit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.