uSamp Launches In-Home and In-Store Solutions

Online sampling and technology company uSamp has launched two new products - Mobile In-Home and Mobile In-Store - to allow real-time access to consumers in these two very different contexts.

uSamp's mobile market research solutions allow mobile consumers to interact with products via barcode and QR code scanning, and clients to measure ad awareness and exposure. In addition, survey notifications can be triggered via geofencing technology, to enable precise targeting at any location.

The new In-Home tool promises to help manufacturers understand how consumers interact with and use their products at home, by gathering real-time feedback on product appearance, packaging or ease of use, and enabling the comparison of multiple competitive products across a particular category. By contrast, In-Store enables retailers to measure shoppers' reactions at the point-of-purchase and gain an understanding of what motivates them to buy. This produces measures of 'findability', aisle flow and signage impact, and helps to assess packaging appeal, shelf presence and pricing strategies.

Justin Wheeler (pictured), VP of Product Innovation & Business Development, comments: 'Mobile provides companies with access to millions of consumers, when they are interacting with products - whether shopping online or in store. In-context consumers are capable of providing richer detail about their experiences, and are better qualified to answer questions.'

Web site: www.usamp.com .