DRG Launches MedTech Pricing Analysis Tool

US-based pharma researcher Decision Resources Group (DRG) has enhanced its Marketrack medical technology tracker with purchase order data and pricing analysis, delivered through an interactive dashboard.

DRG, which is owned by Indian pharma product manufacturer Piramal Healthcare, provides web-enabled research and predictive analytics, proprietary databases and consulting services to the global healthcare industry.

Its Marketrack tool offers ongoing brand-level market share data from facilities in 40 countries and twenty medtech markets around the world, and through the new PriceTrack extension users can obtain metrics on unit volume, market size and competitor share in US hospitals, as well as stock keep unit (SKU) data for more than 400 US hospitals.

Jennifer Thomas, Group Director of Brand Solutions, comments: 'For developing pricing strategies, the medtech industry does not necessarily lack the data so much as the time it takes to sort through it all to find the relevant metrics. Unlike most available data sets on the market, PriceTrack offers clean, granular device market data at the SKU-level and detailed pricing analysis, all via a regularly updated and ready-to-use data feed.'

Web site: www.decisionresourcesgroup.com .