Nielsen Social Set for Launch in Mexico

Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015.

Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired in the US across more than 250 television networks and 1,000 brands. It includes Nielsen Twitter TV Ratings, which measures the total activity and reach of TV-related conversation on Twitter. The service has already been launched in the US, Australia and Italy.

Andrew Somosi (pictured), President, Nielsen, comments: 'We know that Mexicans enjoy engaging with content across multiple screens as they watch television, which is why we're excited about bringing Nielsen Twitter TV Ratings to Mexico. But this expansion will also benefit our clients in the US market, where Spanish-language content is more important than ever.'

Web site: www.nielsen.com .