Xaxis Names Japan Country Manager

WPP's audience profiling and targeting division Xaxis has appointed Sawato (Stephan) Yoshii as Country Manager for Japan, with responsibility for business development, partnerships and publisher relations.

Xaxis was formed in 2011, to bring together WPP's global ad buying capabilities with a colossal database, and offer clients the 'world's largest pool of audience profiles'. The division now combines proprietary technology, unique data assets and exclusive media relationships with a team of audience analysts, data scientists and software engineers, and currently works with more than 2,700 clients across 33 markets in North America, Europe, Asia Pacific and Latin America.

Yoshii (pictured) joins from Dentsu affiliated e-marketing firm Opt, where as Director, Global Business Development he led client services and business development efforts for the agency's programmatic operations. Earlier, he served in marketing and business development roles at BBFM and Celsys.

Michel de Rijk, MD, APAC at Xaxis, comments: 'Sawato brings peerless insider knowledge of the Japan media marketplace to Xaxis along with expertise working with all of the various constituencies in the space. Japan is one of the most connected countries in the world and Sawato's experience and background will be hugely beneficial to our efforts as we continue to expand our operations across the region.'

Web site: www.xaxis.com .