Partnership for Decooda and Bazaarvoice

Consumer data analyst Decooda has partnered with online conversation specialist Bazaarvoice, to examine consumer ratings and reviews and provide a more 'rounded' view of profitable customers.

Bazaarvoice ratings and reviews will be automatically fed into Decooda's MC3 cognitive-linguistic text analytics engine, allowing clients to monitor, analyze and manage consumer ratings and reviews side-by-side with social media and unstructured business data.

Through the integration, the firms will also be able to analyze how consumers feel, who they are and how they relate to a brand; how a brand is delivering against client expectations; and how consumer experiences link to sales.

David Johnson (pictured), CEO of Decooda, comments: 'With the Bazaarvoice integration, we're providing our customers the ability to not only understand what motivates consumers, but we also identify the elements of the consumer experience that have the greatest impact on results.'

Web sites: www.decooda.com and www.bazaarvoice.com .