QuestionPro Buys Web Feedback Platform RapidEngage

In the US, online survey software company QuestionPro has acquired web site feedback and engagement platform RapidEngage from tech incubator EvoNexus. Terms of the deal were not disclosed.

Developed by Daniel Marashlian, Sean Callahan and Rodney Rumford (who are also the founders of DIY mobile survey platform SlimSurveys) RapidEngage increases web site engagement in the form of signups, conversions and page views, and can also be used for the completion of very rapid surveys (30 seconds or less).

Through the acquisition, QuestionPro will add RapidEngage's technology to its own feedback management platform, which includes tools for the creation, distribution and analysis of surveys, while also providing a platform for polling, tablet-based mobile research and data visualization. CEO Erik Koto (pictured) comments: 'Driving better web site engagement and feedback is critical for the success of any business with an online presence. The team at RapidEngage has built a great product and I'm particularly excited to extend this offering to our customers.'

QuestionPro, which was set up in 2002 bySurvey Analytics founder Vivek Bhaskaran, is online at: www.questionpro.com , while RapidEngage has its own web site at: www.rapidengage.com .