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Kantar Extends Romanian TV Audience Contract
Kantar Media has extended its contract providing TV audience measurement in Romania, until the end of 2019. The win follows a competitive tender process by ARMA, the country's television joint industry committee, and comes three years to the month after the current contract began.
This is the first time ARMA (Asociatia Romana pentru Masurarea Audientelor) has awarded a fixed meter TV ratings contract to an incumbent supplier. The organisation's President Lucia Antal says Kantar Media 'proved to have a robust, futureproof sampling and panel management proposal' which would help in 'allowing the measurement of ever more accurate TV consumption data.'
Richard Asquith, Global CEO, Kantar Media Audiences says of the win: 'We are delighted to continue our partnership with ARMA and proud that the TV industry in Romania continues to entrust us with this important contract. As we accelerate our development and deployment of techniques to measure television viewing across all platforms and devices we are ready to meet the challenges of Romania's evolving TV eco-system whilst maintaining the ratings service to the highest international standards.'
Web site: www.kantarmedia.com .
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