Integral and Innovid Launch Video Viewability Measures

New York-based advertising intelligence specialist Integral Ad Science has partnered with online video analytics specialist Innovid to offer advanced video viewability measures.

Innovid provides MRC accredited tools to capture consumer engagement with proprietary real-time analytics and reporting, proving insight into ad viewability, engagement, awareness and social media sharing. Integral's technology, which is also MRC accredited, enables advertisers to measure and optimize video campaign performance.

The partnership comes hot on the heels of Integral's acquisition of online video analysis service Veenome, which evaluates video for viewability, quality of content and 'brand safety'. The latest deal combines Integral's reporting data with Innovid's ad service, allowing advertisers to monitor inventory performance across multiple metrics including viewability, ad fraud, brand safety, geo-compliance, contextual relevance and 'ad clutter'.

Michael Iantosca, CRO of Integral Ad Science, states: 'It is vital that video advertisers have access to impartial data to both ensure the best possible ROI and maintain brand integrity. With this partnership, clients can be confident that their campaigns are receiving insight from a 100 percent neutral third party.'

Web sites: www.integralads.com and www.innovid.com .