NatCen's Kevin Ford Joins ORC International

Customer and employee research specialist ORC International has appointed brand and innovation specialist Kevin Ford, previously Director of Research at NatCen, in the newly created role of Head of Markets and Products Research in Europe.

Based in the UK, Ford takes responsibility for thought leadership, consolidating and expanding the firm's markets and products offering. Prior to NatCen he was Global Head of Research Solutions at Hall & Partners, and European Head of Solutions at Harris Interactive. He spent the first 25 years of his career at RSL/IPSOS, starting as a graduate trainee and rising to International Director and later Head of Innovation and Marketing Sciences.

ORC's UK Managing Director Richard Cornelius welcomes Ford's 'exceptional breadth and depth of research experience and his unrivalled expertise in developing new research solutions to solve marketing issues'. Global CEO Simon Kooyman, who worked with Ford at Ipsos, says the new arrival will also bolster the firm's 'ambition to be a global markets and products powerhouse'. He adds: 'Kevin brings the brand marketing expertise to enable us developing joint offerings with our new Engine Group colleagues, particularly around the integration of insight, creative and content.'

Web site: www.orcInternational.com .